Z promotion & design
What is an Integrated Marketing Plan?
Every business should have one.
Think of an Integrated Marketing Plan as a road map for your business. It
is a plan designed to take you from wherever you are today to
wherever it is you want to be in the future in terms of your
sales goals and growth expectations. With an effective Integrated Marketing
Plan in place, instead of just sitting back and waiting, hoping
to see your sales figures double, you will have a guide to help
you take the appropriate actions to make your business explode.
Let’s take a closer look…
Everybody’s gotta start somewhere.
An Integrated Marketing Plan isn’t something that’s developed on a whim.
On the contrary, it is a logical plan that is carefully crafted
based on the funds and resources you have available, as well as the media at your disposal by which to disseminate your message. At
Z promotion & design, we work you to help you maximize those
funds and resources through the most effective communication channels, so that you can achieve your goals and get
the most out of your plan. Here is a basic rule of
thumb to follow when planning your marketing budget:
Planning Your Integrated Marketing Budget:
Age of Business
Percentage of Gross Sales
7% - 10%
2-3 Years Old
5% - 7%
3% - 5%
*1st year of your marketing plan
*Plan to add 2%-4% for initial development
Sections to Include in Your Plan:
Your marketing plan should include the following sections.
The purpose of this section is to analyze current market
trends and evaluate your competitive strengths and weaknesses.
This includes defining your target market segment(s) as well
as closely examining the market in search of opportunities and
threats. Opportunities are resources that may open doors for
new business; threats are issues that may stand in the way of
your success, such as your competitor across town who already
has a stellar marketing plan in place.
Your Marketing Strategy is how you will achieve the goals
and numbers set forth in your marketing objectives. It
includes specific details—tactics—that you will put into
action to get the results you desire. Budget guidelines for
sales and distribution are determined in this section.
Your Communications Strategy includes the message you would
like to send to your target, along with the vast array of media and specific
channels you plan to use to reach your target. And, of course,
budget guidelines to help keep you on track!
This section is where your road map comes to life and the
step by step path for implementing your campaign becomes
clear. All marketing tasks and responsibilities are assigned
here, and everybody knows who is doing what, when, where, why,
and how. All that’s left to do now is… do it!
Creating an effective Integrated Marketing Plan involves a lot of
“doing” before you can ever start doing it. That’s why Z
promotion & design exists.
Contact us today
to get your Marketing Plan in the works and your business on the
road to a new level of success!
What They Are Saying About
Z promotion & design
Ken Peterson, CKD
SEN Design Group - Chapel Hill, NC
“Phil Zaleon embodies THE BEST of what a marketing expert for
kitchen and bath dealers should be. First of all, he listens
well and understands the unique needs of the business, having
become a proven specialist in this field. Second, he draws upon
a vast professional experience to develop creative solutions,
media plans, and websites that are on the mark and
cost-effective. Third, he is quick, responsive, handles budgets
and deadlines well. Fourth, he is a team-player with integrity
so he helps you make sound business decisions in marketing with
regard to your bottom line ... not his.
In short, in 34+ years in this industry, I have neither met a
more exceptional TALENT, nor a more exceptional VALUE in small