Z promotion & design in the News

Chapel Hill, NC – April 28, 2008 –  Z promotion & design president, Philip D. Zaleon has been asked to present two seminars at the Remodeling Show 2008 in Baltimore September 9-12.

He will be speaking on the topic of "Marketing with the Technology of Today and Tomorrow" on September 9 and "Cost Effective and Creative Marketing" on September 10.

Descriptions of each topic follow:
Marketing with the Technology of Today and Tomorrow
We were just getting used to the Internet, when suddenly we are bombarded with new technologies and a changing communications paradigm. How do websites, online communities, podcasts, print ads and TV come together to become part of an integrated marketing message?
This presentation looks at changes in communication and how the marriage of traditional marketing venues with today’s technology will help you reach the buyers of today and tomorrow. We will look at specific ideas that you can take home and implement immediately.

Cost Effective and Creative Marketing
Effective marketing can be daunting. The cost of creative alone, from photography to brochures to home show booths can be more expensive than the actual media buy. This program looks at how a business owner can mitigate the creative costs through careful planning and employing economies of scale.

The presentation will also explore way to save money when purchasing media and developing other types of marketing programs.

Click for additional information about the The Remodeling Show 2008.

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Chapel Hill, NC – April 16, 2008 –  Z promotion & design president, Philip D. Zaleon will be speaking at the 2008 Southern Builders Show and Conference in Atlanta, GA on Thursday, June 12 and Friday, June 13.

He will be speaking Thursday on the topic of "The ABCs of Internet Marketing" and Friday discussing "Marketing with the Technology of Today and Tomorrow"

Click for additional information about the Southern Builders Show and Conference

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Chapel Hill, NC – March 14, 2008 – Z promotion & design, a Chapel Hill (NC)-based full service advertising and creative agency specializing in the Kitchen and Bath industry has received two design awards from the American Corporate Identity 24 competition.

These include the following:

“Amazon Millworks Logo Design”
Amazon Millworks in located in Hillsborough, NC.

“Partnership for a Jewish Center Logo Design”, a pro bono project for the joint partnership established between the Durham-Chapel Hill Jewish Federation and the Lerner Jewish Community Day School to develop a Jewish Community Complex.

American Corporate Identity has been a design competition for nearly a quarter-of-a-century.  Each year some of the most talented creatives and design firms in America, Canada and across the world collectively submit thousands of entries hoping to be chosen for inclusion in the American Corporate Identity Annual.

This year's competition had submissions from nearly every state in America plus the District of Columbia & Puerto Rico.  In addition there were submissions from 3 countries.  Seven judges reviewed designs in 20 categories submitted by over 3000 designers.

Z promotion & design is a full-service advertising, marketing and creative agency specializing in the Kitchen and Bath industry. The agency provides services that include integrated marketing solutions, advertising and media plan development, public relations, graphic design and audio/video/multimedia production, as well as web development, design and marketing.

President and founder, Philip D. Zaleon is a contributing writer to Kitchen & Bath Design News, as well as a featured speaker on marketing, advertising and internet issues relating to the kitchen and bath industry at trade shows and individual NKBA Chapter meeting. He is the author of the industry marketing manual, “A is for Advertising… B is for Branding… A Hands-On Guide to Improved Profits through Marketing your Kitchen & Bath Business – Volume 1”. In addition, he was recently elected as Vice President of Membership for the Eastern Carolinas Chapter of the NKBA, as well as to serve on the NKBA’s national Technology Advisory Council.

Z promotion & design is a member of the KCMA, NKBA and the exclusive marketing vendor to the SEN Design Group.

Electronic copies of the award-winning pieces are available upon request.

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Chapel Hill, NC – November 4, 2007 – Z promotion & design, a Chapel Hill (NC)-based full service advertising and creative agency specializing in the Kitchen and Bath industry has received a trio a design awards from the “2007 International MarCom Awards”.

These include the following:

“Platinum Award” for the logo design “Stonehenge Countertops”, a subsidiary of Royal Cabinet Company of Hillsborough, NJ.

“Gold Award” for the logo design “Partnership for a Jewish Center”, a pro bono project for the joint partnership established between the Durham-Chapel Hill Jewish Federation and the Lerner Jewish Community Day School to develop a Jewish Community Complex.

“Honorable Mention” for the logo design “Child Care Networks”, a pro bono project for Child Care Networks of Chatham County.

The MarCom Awards recognize outstanding creative achievement by marketing and communication professionals. There were over 5,000 entries submitted from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers throughout the United States and several foreign countries in the 2007 competition. About 18% of the entries won the Platinum Award, the organization’s top honor.

Z promotion & design is a full-service advertising, marketing and creative agency specializing in the Kitchen and Bath industry. The agency provides services that include integrated marketing solutions, advertising and media plan development, public relations, graphic design and audio/video/multimedia production, as well as web development, design and marketing.

President and founder, Philip D. Zaleon is a contributing writer to Kitchen & Bath Design News, as well as a featured speaker on marketing, advertising and internet issues relating to the kitchen and bath industry at trade shows and individual NKBA Chapter meeting. He is the author of the industry marketing manual, “A is for Advertising… B is for Branding… A Hands-On Guide to Improved Profits through Marketing your Kitchen & Bath Business – Volume 1”. In addition, he was recently elected as Vice President of Membership for the Eastern Carolinas Chapter of the NKBA, as well as to serve on the NKBA’s national Technology Advisory Council.

Z promotion & design is a member of the KCMA, NKBA and the exclusive marketing vendor to the SEN Design Group.

Electronic copies of the award-winning pieces are available upon request.

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SupplyHouse Times
December 2006
Click for the full article
 

An excerpt from "A is for Advertising... B is for Branding..." by K+BB (Kitchen + Bath Business Magazine)
December 2006
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A book review of "A is for Advertising... B is for Branding..." by Kitchen & Bath Design News
November 2006
Click for the full article
 

Industry Publications
A new marketing guide, "A is for Advertising…B is for Branding...", is now available online through Lulu Press (www.lulu.com) or through www.KitchenMarketing.com . The guide, authored by Philip D. Zaleon (founder and president of Z promotion & design, Inc., a full-service marketing and creative agency for the kitchen and bath industry), provides k and b professionals with an alphabetical listing of 26 marketing topics and explains how each relates to improving their bottom line.

K+BB Online
October 20, 2006
 

Chapel Hill, NC – Philip D. Zaleon, president and founder of Z promotion & design, provides real-life tips and tricks to help kitchen and bath professionals market their businesses more effectively in his new book A is for Advertising… B is for Branding… a hands-on guide to improved profits through marketing your kitchen & bath business – volume 1, published through Lulu Press.

A is for Advertising… B is for Branding… gives the kitchen and bath professional an alphabetical guide to 26 marketing topics and explains how they relate to improving a kitchen and bath business specifically.

According to the author, “the purpose of the book is to help individual kitchen and bath professionals better market their businesses. It will guide them in the right direction as they compete against the big boxes and other professionals in their communities. And for the dealer already marketing, it will prove to be a great resource for some additional ideas.

The book can be purchased online through Lulu Press

Click here to order your copy

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Chapel Hill, NC – Z promotion & design Founder and President Philip D. Zaleon will present two marketing seminars at the Hanley Wood “Remodeling Show 2006” this fall. This annual event encompassing the entire remodeling industry will be held October 19-21, at the Lakeside Center at McCormick Place in Chicago.

Presenting for the second time, Phil will host two marketing seminars on Thursday, October 19. The first one, entitled Turning Past Clients into New Business, will begin at 9:45am. Then, later that day at 3:30pm, Phil will present Marketing to the Luxury Consumer.

Held once a year in downtown Chicago, The Remodeling Show features hundreds of manufacturers showcasing the latest products and services the industry has to offer. Thousands of remodeling professionals attend the three-day event to network with other professionals and view exhibits in every major product category.

In addition to product exhibits, the event will also feature interactive installation clinics, a new products pavilion, a kitchen & bath showcase, a Remodeling Show bookstore, a beer garden, and a “meet the editors” corner featuring the editors of top industry publications.

For more information about The Remodeling Show 2006, including a schedule of exhibits, conferences, and workshops, visit www.TheRemodelingShow.com

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Chapel Hill, NC – (June 1, 2006) Z promotion & design, a Chapel Hill (NC)-based full service advertising and creative agency specializing in the Kitchen and Bath industry has received an award from American Corporate Identity for Stationary designed for Royal Cabinet Company of Hillsborough, NJ.

American Corporate Identity (ACI) is an annual design competition with an emphasis on corporate identity for companies doing business in the US.

For 22 years, ACI has been a highly-regarded showcase for the best work in American identity graphics. Winning submissions are being used in the creation of American Corporate Identity 2007, a full-color hardbound, 320 page annual.

Z promotion & design works with the Kitchen and Bath industry providing marketing, advertising and creative services that include integrated marketing solutions, advertising and media plan development, public relations, graphic design services and audio/video/multimedia production, as well as web development, design and marketing.

President and founder, Philip D. Zaleon is a contributing writer to Kitchen & Bath Design News, as well as a featured speaker on marketing, advertising and internet issues relating to the kitchen and bath industry at trade shows and individual NKBA Chapter meeting.

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Chapel Hill, NC – (August 23, 2005) Z promotion & design, a Chapel Hill (NC)-based full service advertising and creative agency specializing in the Kitchen and Bath industry has received an “Award of Distinction” from “Creativity 35” for the promotional booklet, “Royal Cabinet Company Designs”, designed and created for Royal Cabinet Company of Hillsborough, NJ.

Creativity 35 is an international competition recognizing outstanding work in creative design. The Creativity 35 competition attracted a high number of entries, with more the 7,250 pieces being submitted from 45 states and 31 countries around the world. Approximately 1800 pieces received recognition.

Z promotion & design is a full-service advertising, marketing and creative agency specializing in the Kitchen and Bath industry. They provide services that include integrated marketing solutions, advertising and media plan development, public relations, graphic design services and audio/video/multimedia production, as well as web development, design and marketing.

President and founder, Philip D. Zaleon is a contributing writer to Kitchen & Bath Design News, as well as a featured speaker on marketing, advertising and internet issues relating to the kitchen and bath industry at trade shows and individual NKBA Chapter meeting.

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Chapel Hill, NC – (October 1, 2005) Z promotion & design, Inc. launched an interactive blog (web log) today dedicated to helping Kitchen and Bath Professionals better market themselves, their showrooms and the industry as a whole.

The blog is a part of KitchenMarketing.com and provides an interactive, open forum for questions, answers and general information related to marketing. Growing out of Z promotion & design's popular weekly email marketing tips; Zpd.TIPS, the Kitchen Marketing Blog takes the tips to an interactive level, expanding the knowledge base to include the entire industry - and beyond.
According to Z promotion & design founder and President Philip D. Zaleon "My hope is this forum will help bring the industry together to become better marketers. The days of simply relying on the Yellow Pages and referrals are over and the Kitchen Marketing Blog will allow industry professionals, including designers, showroom owners, and other marketing and allied professionals to share ideas, thoughts and successes."
Z promotion & design is a Chapel Hill (NC)-based full service advertising and creative agency specializing in the Kitchen and Bath industry.

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 Click for the full article
 

Chapel Hill, NC – Z promotion & design Founder and President Philip D. Zaleon is scheduled to speak at the Kitchen & Bath Design & Remodeling Expo October 18-20, 2005 at the Valley Forge Convention Center in King of Prussia, Pennsylvania.

Phil will present two seminars; one each in the Sales and Marketing track and the Technology track. On Wednesday, October 19 at 8:00am Phil's topic is Getting More Mileage From Your Marketing Dollars. Then on Thursday, October 20 at 8:00 Phil will talk about High Tech to High Profit: Using Technology as a Competitive Tool.

Phil described the expo this way. "This is a tremendous opportunity for Kitchen and Bath professionals to spend a few days immersed in the nuts and bolts of how to become more effective business people and designers and I am proud to be able to contribute."

Additional information can be found at www.kbdrexpo.com.

Z promotion & design is a Chapel Hill (NC)-based full service advertising and creative agency specializing in the Kitchen and Bath industry.

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Chapel Hill, NC – June 5, 2005 – Z promotion & design, a Chapel Hill (NC)-based full service advertising and creative agency specializing in the Kitchen and Bath industry has received an “Award of Distinction” from “The Communicator Awards” for their promotional booklet, “Royal Cabinet Company Designs”, designed and created for Royal Cabinet Company of Hillsborough, NJ.

The Communicator Awards is an international competition recognizing outstanding work in the communications field. Entries are judge by industry professional who look for companies and individuals whose talent exceeds a high standard of excellence; and whose work serves as a benchmark for the industry.

The Award of Distinction is awarded for projects that exceed industry standards in communicating a message or idea.

Z promotion & design works with the Kitchen and Bath industry providing marketing, advertising and creative services that include integrated marketing solutions, advertising and media plan development, public relations, graphic design services and audio/video/multimedia production, as well as web development, design and marketing.

President and founder, Philip D. Zaleon is a contributing writer to Kitchen & Bath Design News, as well as a featured speaker on marketing, advertising and internet issues relating to the kitchen and bath industry at trade shows and individual NKBA Chapter meeting.

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