Graphic Design Services from Z promotion & design
Creating an Image that Establishes your Brand
Creating an image is an essential part of branding your
business. Your image, or identity, is what clients think of when
they think of your brand. It leaves a lasting impression in the
mind and in doing so, helps clients remember you.
Creating an image for your brand is simple and painless. All you
need is the right logo, typeface, and color scheme. When used
consistently throughout all of your advertising and collateral
materials, this combination will establish "your look" and make
a statement about who you are. Let’s look at an example:
When a prospective client leaves your showroom with a handful of
catalogs and sales sheets from Sub-Zero/Wolf, PyroLave, Dekkor
and three of your cabinet manufacturers… how do you package
Do you put them in a pocket folder that showcases your brand?
Will they remember which designer gave them all this great
Will it be easy for them to contact you in three days? Three
weeks? Three months??
It is also important to think about how you are perceived by
clients when they meet you for the first time. How do
prospective clients perceive your brand when they see your
magazine ad or TV commercial, or thumb through your brochure at
a home show or the parade of homes?
Creating an image establishes your brand and allows clients to
see you in exactly the way you want to be perceived!
At Z promotion & design, we can help you develop your
brand along with all the advertising and collateral materials
you need to imprint your identity in the minds of your clients.
Contact us today to discuss image ideas, and be sure to check
out our online portfolio for samples of our work.
What They Are Saying About
Z promotion & design
Royal Cabinet Company - Hillsborough, NJ
“I met Phil Zaleon during the fall of 2001. It was nice to be
able to meet with a graphic design / marketing specialist at a
conference for one important reason: we needed more help with
marketing our company than we did in finding another hardware
As soon as I looked at Phil's portfolio, I knew that his graphic
design ability could help us develop marketing materials that
project our company as being the best at what we do... Phil's
working style is unlike many graphic design / marketing people -
he does not automatically fall in love with his first concept
and then spend the remaining time trying to convince you how
good it is. Rather, Phil was very willing to work interactively
with me until we had just the look we wanted.”