Z promotion & design
What is Branding?
The best way to answer that question is with another
- What comes to mind when you hear “Coca-Cola”?
- What about “Geico”?
Did you think of…
- Red and white, swirly writing, a curvy bottle, and Polar
- A gecko from the Outback, “15 minutes could save you…”?
- A bullseye, maybe a thousand bullseyes, a little white dog
with a bullseye?
If any of these images came to mind, you just saw for
yourself why these companies spent the time, money, and
resources they did to develop and nurture their brand. Just ask
any person about any of these companies and you can bet that
they not only recognize the name but can also recall an
advertisement or tell you something about the brand. Branding is
that powerful, which makes it that important.
Essentially, Branding is your identity. It is how you are
perceived in the eyes of your current and potential clients.
Branding includes things like your logo and typeface, as well as
your company colors and your slogan. These elements combine to
form an image that, when used consistently across all aspects of
your marketing, quickly comes to mind when people hear your
Branding is not something that is done overnight. You have to
develop your brand based on your niche in the marketplace, the
services that you perform, and the level of design and
remodeling that you do, as well as your own personal tastes.
Branding takes thought and energy to inspire, resources and
money to create, and time and patience to develop. But as you
can see from just a few examples, it is worth it if you want to
imprint your name in the minds of consumers.
At Z promotion & design, we understand the importance
of branding in today’s age of logos and images. With so many
brands and companies to choose from, it would be impossible to
make decisions without ways of distinguishing identities. Give
us a call today to discuss your branding ideas, or to pick our
brains for new ones.
What They Are Saying About
Z promotion & design
Premier Remodeling Services, Inc. - Hutchinson, KS
"I just want to tell you how very pleased I am with my new web
www.premierremodelingservices.com . You took my wants and
needs for my new web site and you organized them and combined
them with your own outstanding creativity to develop a beautiful
site that is very informative and helpful to my potential
clients, flows well from one page to the next, and provides a
lot of information and photos without seeming overwhelming. I
have received a lot of compliments on the new site. Thank you
for being so cheerful and patient in working with me to develop
this wonderful tool for my business."